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SHAW Merchandise

Hello SHAW Players and Families,

Please see below the most current updates regarding jerseys and merchandise including the announcement of a second-round game jersey order through Burghardt Sporting Goods, in-stock game socks and CCM warm-ups at The Hockey Locker and the pending arrival of a plethora of new SHAW spirit wear.

Families with Players in the Devo and Mini Mite (U6) Divisions

  • Jerseys and hockey socks have been ordered and will be provided to all players shortly after the start of the Devo/Mini Mite season; game jersey and uniform sock purchases as outlined below for players in the Mite (U8) and above divisions are not needed for Devo/Mini Mite players. Please skip down to the ‘ALL FAMILIES’ section of this message.

Families with Players in the Mite (U8) and Above Divisions

  • Game Jersey Orders – Round 1

All orders placed during the first round of game jersey orders (through September 21st) have been ordered through Burghardt Sporting Goods and are anticipated to arrive later this month. Please watch for an email with forthcoming updates regarding arrival and pick-up procedures.

  • Game Jersey Orders – Round 2

The Burghardt Sporting Goods (BSG) web store is NOW OPEN for a second run of jersey orders and will remain open through 11:59 PM on Thursday, October 14th. If your player requires new jerseys and you did not place an order during the first run, please place your order promptly!

All orders must be placed through https://bsg.chipply.com/shawuniforms. Please ensure that all information (assigned jersey number, spelling of player’s last name, jersey size) is entirely correct for each jersey ordered. The custom nature of the jerseys prevents the ability to process refunds or exchanges for different sizes, unassigned/incorrect jersey numbers or misspelled names.

All players in these divisions are required to have one (1) each black and white jerseys with their SHAW-approved jersey number and last name as well as corresponding uniform socks (see below).

  • Jersey Sizing

If you are unsure of the appropriate jersey size for your player(s), please visit BSG’s physical store at 15333 W. National Avenue in New Berlin where sample jersey sizes are on-hand in the Team Sports section in the rear of the store and attending BSG staff can assist in determining the correct size to fit your player(s). It is strongly recommended that each player tries on a sample jersey to confirm their correct size as sizing for the current jersey configuration runs at least slightly different than that of other manufacturers.

  • Jersey Number Assignments

Players that are new to the organization, returning to SHAW after a break, or wishing to change their current assigned jersey number must contact Chris Medlock (shawmerchmke@gmail.com) to request and obtain assignment of an available jersey number.

Prior and/or preferred number assignments are not guaranteed to be available as all assignments are:

  • First-come/first-served;
  • Dependent upon existing assignments for registered, returning SHAW players;
  • Not reserved for younger players within the same family that have not already requested/confirmed a number assignment;
  • Surrendered when a player leaves the organization.

All jersey orders are audited against the ‘official’ jersey number assignment list maintained by the organization prior to placement.

  • Brewers Credits for Jersey Orders

Brewers credits can be used for jersey orders through BSG dependent upon available credit funding in a family’s running SHAW account. For any families wishing to use Brewers credits for this purpose, please contact Chris Medlock (shawmerchmke@gmail.com) and Melissa Becker (treasurer@shawhockey.org) with the following information to confirm available credits and to request a coupon code for use at checkout in the BSG jersey web store:

  • Family Name
  • Player Name
  • Number and type (regular or goalie cut) of jerseys requested for purchase with Brewers Credits
  • Uniform Hockey Socks

Uniform socks are in stock and available for purchase at The Hockey Locker (2002 W. Howard Ave. – adjacent to Wilson Park). All players at the Mite (U8) level and above will require one (1) each black and white sets of uniform socks (to accompany game jerseys ordered through BSG).

All Families

  • Warm-Pus

Dozens of sets of SHAW-branded CCM warm-ups are currently in stock at The Hockey Locker; please visit to see if your player’s required sizes are on-hand or to place an order for sizes not in inventory. In-stock sets can be custom-embroidered with the player’s last name and number within 1-2 weeks. These purpose-designed warm-ups are great for the trip to the rink and to show team pride at games and tournaments.

  • SHAW Spirit Wear/Merchandise

Numerous pieces of SHAW spirit wear will be hitting the shelves at The Hockey Locker in the next 1-2 weeks, including hoodies, t-shirts, jackets/pullovers, beanies and hats – several of which are all-new pieces this season! Stop by to check out the current selection and refresh your SHAW fan wardrobe or to stock up on gifts well ahead of the holidays.

Please contact Chris Medlock (shawmerchmke@gmail.com) with any questions.